Chip's Blog

Just about every online marketer has heard of PPC advertising, but very few lack a complete understanding of it. PPC has crossed the minds of more people than those who actually do it. However, for those who have not studied or used PPC, it’s a daunting mystery viewed with a certain respect for its power.

Of course people are attracted to the idea of it, but then there are all those stories about losing a lot of money and very quickly. Many marketers wonder if it’s a good choice for them. Just how can a marketer find success with something so many others have found failure with? We want to talk about that – how you can succeed at this PPC advertising game.

Few marketers do this, but it’s very good to employ PPC as a way to test the quality of their SEO marketing. You’ll put your attention on those keywords that you can test to see if they’re right for your particular market. It’s a simple concept, if you have success with keywords in PPC, then you can safely bet they’re worth using elsewhere in your marketing. Poorly converting PPC keywords or phrases would be be avoided in other areas such as SEO or other marketing methods.

Ok, in your PPC campaigns, be sure to use the plural forms of your keywords, too. The plural keywords often can be very good, profitable, to use; so be sure to check those and test them. Take care that you’re always properly using your words in the right way – keywords and words in your ads. Be sure to use the proper plural form. You will catch people’s eye with these improper usages, but it will be similar to when people look at a car crash – they’ll be looking only out of curiosity, and they won’t click through. All experienced PPC marketers know that their ads are the first impression people get about their business, and you know what first impressions are like – it must be a good one.

Research your keywords and niches before you start buying advertising. The only traffic you want are those who are searching for what you’re marketing and want it. If your research is incorrect, or not done, then you could find yourself in a situation where you’re ads are being shown to the wrong people. You can advertise in related markets, but this is best left to when you have more experience. You’ll do yourself a huge favor by just doing your research before you get started with anything else.

Finding success with PPC does not have to be difficult. You will, however, need to work at it and give it the attention it deserves. You don’t want to rush into advertising. That is how people lose their money and get burned. So just remember what you’ve learned, here, and get more education about it. Just keep in mind that it’s always up to you, but this is something you can accomplish. If you want more information on PPC, I highly recommend that you read this amazing Phil Ivey article, the best way to promote your isildur1.

There are tons of marketers who “do PPC” advertising, but the percentage who have full understanding of how it works is small. PPC has crossed the minds of more people than those who actually do it. But to the uninitiated, it’s still remains a bit of a mystery and can be intimidating.

PPC has this allure for so many online marketers who want to make money quickly, but it intimidates many because of the horror stories that surround it. What’s a marketer to do, and how is it possible to know if you and PPC are right for each other? How do you think you can succeed with PPC while others have failed so miserably? Here is how to approach pay per click advertising to ensure your marketing success.

The smarter marketers use PPC to help with testing the degree of success with SEO efforts. You’ll put your attention on those keywords that you can test to see if they’re right for your particular market. If you find that you have a lot of pay per click success when you focus on certain keywords, you should consider applying those keywords to the rest of your internet marketing projects in that niche. Conversely, any keywords that do not convert well into sales via PPC, you’ll want to avoid using them in other marketing efforts.

Always make sure you’re using both plural and singular terms in your campaigns. Try to think out of the box, there are a lot of marketers who ignore using the plural keyword versions in their campaigns, and they’re leaving a lot of money on the table. Take care that you’re always properly using your words in the right way – keywords and words in your ads. Stay away from inappropriate plural forms of words – be sure to check. You can attract attention with the improper use of words, but it’ll be the wrong kind of attention. Ads that are not written well, or contain inappropriate words, tend to almost never get clicked on.

Research your keywords and niches before you start buying advertising. You’ll always want targeted traffic who will be looking for what you’re advertising. There is only one way to achieve that and that is through correct and proper research. Advanced PPC marketers often show ads to related markets, but if you’re new it’s best to save this until later. So listen to the voice of experience and do your research very well!

Succeeding with PPC advertising doesn’t need to be painful. But make no mistake, it takes time, work, and effort to create a winning campaign. You really never want to be rushed when you’re preparing to advertise. People who rush are the ones who have negative experiences. You can do well and make good money if you remember these tips and always keep learning. Just create your goals, and then decide you’ll do it. If you want more information on PPC, I highly recommend that you read this amazing PPC marketing article, the best way to promote your affiliate marketing products.